Big Data = Visual Connection

“Technology could change lives and we could change the world by harnessing it,” said bohemian turned data humanist guru Adriana Gil Miner. Sharing her story and Artefact’s beliefsI understood the power of pairing an incredible talent together with a company’s culture. As our day progressed and we were introduced to the intricacies, complications, and sheer challenges of dealing with the abundance of data, I knew this was only the beginning of my love affair with data.

For the past two days I have been submerged in the Seattle Interactive Conference seeking out speakers sharing how they harness data and share it visually. Our brains process visual information 90% faster than text. If you are remembering something, chances are you are taking in visual association. We use 20% less cognitive energy reading visuals than text. I have been awakened to the importance of taking big data and telling the facts through visual graphics, video, and image associations.

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