“Technology could change lives and we could change the world by harnessing it,” said bohemian turned data humanist guru Adriana Gil Miner. Sharing her story and Artefact’s beliefs, I understood the power of pairing an incredible talent together with a company’s culture. As our day progressed and we were introduced to the intricacies, complications, and sheer challenges of dealing with the abundance of data, I knew this was only the beginning of my love affair with data.
For the past two days I have been submerged in the Seattle Interactive Conference seeking out speakers sharing how they harness data and share it visually. Our brains process visual information 90% faster than text. If you are remembering something, chances are you are taking in visual association. We use 20% less cognitive energy reading visuals than text. I have been awakened to the importance of taking big data and telling the facts through visual graphics, video, and image associations.