Hello World!

And a new blog begins. How can we build creative content to unleash over transmedia platforms with a dynamic strategy to touch, move and inspire others into action? What is your story? Who is your audience? How will you make a profit? Are you hoping for monetary success or to build a network and community? These are all questions I will explore as I dive into the Communication Leadership program with my fellow 2013 Cohorts in the MCDM and MCCN programs.

We are in the age of content overload where search engines filter messages we receive based on algorithms generated by our past preferences not necessarily based on the present or future. I’m hoping my muses will entice and excite you into action to comment, share, and interact with me.

During the next ten weeks I will be exploring communication with colleagues and mentors Hanson Hosein, Brent Freidman, and Lisa Coutu. The journey begins…

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